LBTC’s Strategic Public Relations PR workshop and Advanced Strategic Public Relations Management for PR courses London.
Upon completion of this PR training course, you will be able to understand:
§ How to characterise an issue and the difference between issues and other management problems.
§ That issues progress through a life cycle and the stage an issue has reached.
§ Characteristics of issues and the different driving forces of corporate and activist issues.
§ Issue management as both a communication discipline and as a component of broader strategic thinking.
§ How to develop a basic issue strategy using a four- step plan.
§ Concepts of crisis and crisis management.